Exclusive UT · Real Estate Intelligence · Vol. I

Utah Short-Term
Rental Intelligence

A field guide to where investor-grade Airbnb plays are legal — and where they aren't — across Salt Lake, Utah, and Davis counties.

5
Investor OK
3
Conditional
7
Owner-Occupied Only
4
Effectively Banned
36
Requires Verification
How to read this

The five verdicts.

Utah is a patchwork. There is no statewide STR law beyond tax collection. Every city writes its own rules, and most have re-written them within the past 18 months. Owner-occupancy is the single most important gate — if a city requires it, the investor-only model is dead there. The five categories below are how every city in this document is classified.

Investor OK

Non-owner-occupied STRs explicitly allowed. License required, but no residency gate. Clear pathway for buy-and-hold STR strategy.

Conditional

Allowed only in specific zones, condo communities, or via conditional use permit. Investor model works but requires zoning diligence.

Owner-Occupied Only

Owner must live on the property. House-hack plays only — investors with no intent to occupy are excluded.

Effectively Banned

No legal pathway exists. Either no STR ordinance and prohibited by zoning, or licensing has been suspended.

Requires Verification

Could not confirm current ordinance from public sources. Call planning before relying on any classification.

Filter
i.

Salt Lake County

24 jurisdictions · The investor frontier

West Jordan

Investor OK

The strongest investor STR pathway in the south valley. New ordinance, simple framework, no occupancy gate.

Owner-OccNot Required
LicenseRequired
Annual Fee$325/unit
ZoningBy zone

Requirements: Application signed by residential landlord. On-site parking only (no street parking). Written notice to property owners within 100 feet before issuance. License number must appear in all online listings. All taxes remitted before renewal.

Zone check required: Ord. 25-23 amended Title 13 zoning tables in eight sections — verify property zone is permitted before purchase.

§ Title 4, Ch. 2, Art. R · Ord. 25-16 (Apr 22, 2025) · Ord. 25-23 (Jul 8, 2025)

Holladay

Conditional

Investor model works through CUP, but three filters narrow the field dramatically.

Owner-OccNot Required
LicenseCUP + Biz
Max Beds4 bedrooms
ZoningR-2 / R-M

Requirements: Located in R-2 or R-M zones, single-family or two-family only, not in PUDs. Conditional use permit via Planning Commission public hearing. Site must front a street with 66-foot ROW per the city circulation map.

Other restrictions: No signage advertising the STR. Outdoor pools/hot tubs prohibited 10 PM-8 AM. Snow removed within 1 hour. Penalty for unlicensed operation: $1,000/day minimum, Class B misdemeanor.

LLCs welcome: Wasa Valley Holdings LLC received CUP approval Dec 2025.

§ 13.76.735 · Ord. 2012-15 amended by Ord. 2015-02

Cottonwood Heights

Conditional

Effectively a condo play. 90% of legal STRs sit in three communities.

Owner-OccNot Required*
LicenseCUP + Biz
Active Permits~110–120
EnforcementAggressive

Where they work: 90% of legal STRs are in Canyon Racquet Club Condominiums (7430 Wasatch Blvd) and Oaks at Wasatch (Wasatch Grove Lane). Outside those communities, expect heavy enforcement.

Penalty: $650+ fines for unlicensed operation, repeat offenses escalate to multi-year permit bans. Council was discussing adding owner-occupancy requirement as of mid-2024 — verify current status.

§ Ch. 19.89 Short-Term Rentals

Salt Lake City

Effectively Banned

The capital is the hardest market in the county. No new licenses being issued.

Owner-OccN/A
LicensesSuspended
Allowed ZonesCommercial only
EnforcementAggressive

Status: STRs treated as hotel/motel/B&B use. Allowed only in Mixed-Use, Downtown, and Gateway zones. The City currently does not issue business licenses for short-term rentals — pending adoption of a new ordinance.

For investors: Realistic plays are commercial or mixed-use property only. Residential conversion is not viable.

§ SLC Zoning Ordinance · Planning FAQ confirms license suspension

Sandy

Owner-Occupied

Established program but explicit residency requirement kills the investor model.

Owner-Occ183+ days/yr
License CapBy area/pop
Max Stay29 days
In Place SinceLate 2018

Requirements: Owner must occupy property at least 183 days per year. Annual permit + business license. City inspections required. Posted city rules inside the dwelling. Licenses capped based on neighborhood area and population.

Strong demand: Real Salt Lake stadium, ski access via Little Cottonwood — but only viable for owner-occupiers.

Murray

Owner-Occupied

Allows STRs to give homeowners an income stream — not designed for investors.

Owner-OccRequired
LicensePlanning App + Biz
Stay Length<30 days
ProcessPlanning Division

Framework: Planning Division application + business license. The stated purpose of the ordinance is to give homeowners supplemental income while monitoring community impact — explicitly framed around owner participation, not investment.

Millcreek

Owner-Occupied

Citywide pathway but locked behind residency and a total license cap.

Owner-OccRequired
Total CapYes
ScopeCitywide
Cert. RequiredParking/Noise

Notable: Of the owner-occupied Wasatch Front cities, Millcreek is the most permissive in geographic scope — licenses available citywide, not restricted to specific zones. But residency + cap remove investor optionality.

Application: Applicants must certify they understand parking and noise codes.

South Salt Lake

Owner-Occupied

Comprehensive 2025 program, but ownership/residency required and ADUs excluded.

Owner-OccRequired
Citywide CapYes
Per-Block CapYes
ADUsProhibited

Eligibility: Must be (a) owner-occupied duplex, (b) owner-occupied rental property, or (c) owned by a primary resident of South Salt Lake. ADUs cannot be STRs.

Operating standards: Citywide and per-block caps, occupancy limits, inspections, posting requirements, district restrictions. City has actively encouraged STRs in small regulated quantities in re-investment areas.

§ Ordinance 2025-05 · Consolidated Fee Schedule

Taylorsville

Effectively Banned

No STR ordinance, no licensing pathway. Rental code framed around 30+ day tenancy.

STR OrdinanceNone
Rental Min1 month+
R-1 EnforcementStrict
Verify w/801-955-2013

Status: Rental Dwelling License code defines a rental dwelling as available for one month or longer. No STR category in licensing. No "short term rental" listed as permitted use in any zone. Hard R-1 enforcement on conversions.

Practical reality: Operating an STR here carries real enforcement risk. Verify directly with Community Development before any deal.

Brighton

Conditional

Mountain resort town with caps. Investor model allowed but limited supply.

Owner-OccNot Required
License Cap15% per community
Silver Fork Cap31 licenses
Reapply BanIf violated

How it works: Caps set at 15% of dwellings with water/sewer connections in Silver Fork Community and Pine Tree Community. Cap is updated annually based on May 1 dwelling count. If cap is hit, you're on the waitlist.

Enforcement teeth: Property owners who violate regulations cannot re-apply for licensure.

§ Title 5, Ch. 19 · Ord. 2023-O-2-1 amended by Ord. 2025-O-6-2

Alta

Verify

Tiny ski town in Little Cottonwood Canyon. Resort-driven economy, likely permissive but not confirmed.

STR OrdinanceUnconfirmed
Population~370
Verify w/Town Clerk
NoteResort context

Status: Could not confirm a current STR ordinance. Town's economy is entirely ski-tourism driven, suggesting permissiveness, but inventory is extremely limited. Most lodging is commercial.

Bluffdale

Verify

No public STR ordinance located. Rapidly growing residential city.

STR OrdinanceUnconfirmed
Population~19,000
Verify w/Planning
NotePersonal interest

Note for Andrew: You have a rental property here — worth a direct planning call to confirm current STR posture. Cities in growth mode often haven't written STR rules yet, which can mean permitted-by-default or banned-by-default depending on the underlying zoning ordinance language ("permits all uses except those prohibited" vs. "prohibits all uses except those permitted").

Copperton

Verify

Metro township under Greater SLC MSD. Likely governed by Salt Lake County Chapter 5.19.

GovernanceMSD
AppliesSLCo 5.19
Population~830
NoteHistoric mining

Framework: Greater Salt Lake Municipal Services District handles business licensing. Salt Lake County Chapter 5.19 (Short-Term Rentals) likely applies. Tiny inventory.

Draper

Verify

High-income market with no public STR ordinance located. Likely restrictive.

STR OrdinanceUnconfirmed
Population~52,000
Verify w/Planning
NoteHeavy HOA presence

Practical note: Draper has been mentioned as reviewing STR rules but no published ordinance located. Heavy HOA prevalence in newer developments — CC&Rs may prohibit STRs regardless of city posture.

Emigration Canyon

Verify

Metro township in canyon corridor. Governed via MSD and county ordinance.

GovernanceMSD
AppliesSLCo 5.19
CharacterRural/canyon
NoteLimited supply

Framework: Salt Lake County Chapter 5.19 STR ordinance likely applies via MSD. Verify with county business licensing.

Herriman

Verify

Fast-growing southwest valley city. No confirmed STR pathway.

STR OrdinanceUnconfirmed
Population~62,000
Verify w/Planning
NoteHeavy HOA

Practical note: Rapid growth, master-planned developments, heavy HOA presence. CC&Rs frequently prohibit STRs even where city allows.

Kearns

Verify

Metro township under MSD. Likely subject to Salt Lake County Chapter 5.19.

GovernanceMSD
AppliesSLCo 5.19
Population~37,000
NoteOlympic Oval

Framework: Greater Salt Lake MSD handles business licensing. Salt Lake County Chapter 5.19 ordinance likely applies. 2034 Olympic potential could shift demand here.

Magna

Verify

Incorporated metro city under MSD. Subject to Salt Lake County STR ordinance.

GovernanceMSD
AppliesSLCo 5.19
Population~30,000
NoteGreat Saltair

Framework: Pull SLCo Chapter 5.19 for the operating rules. Magna's STR demand is limited but could grow as the west side develops.

Midvale

Verify

Central valley city with no confirmed STR ordinance located.

STR OrdinanceUnconfirmed
Population~34,000
Verify w/Planning
NoteTOD nearby

Practical note: Mature suburban market, decent transit access via Bingham Junction TRAX. Worth a direct planning call.

Riverton

Verify

Southwest valley residential. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~46,000
Verify w/Planning
NoteFamily-oriented

Practical note: Heavy family residential character. Even if zoning is silent, neighborhood pressure makes investor STRs unlikely to operate quietly.

South Jordan

Verify

Daybreak and the Beehive — large planned community with HOAs. No confirmed city STR ordinance.

STR OrdinanceUnconfirmed
Population~80,000
Verify w/Planning
NoteHeavy HOA

Practical note: Daybreak HOA rules are extremely restrictive — CC&Rs will likely prohibit STRs regardless of city posture. Outside master-planned areas, verify with planning.

West Valley City

Verify

Utah's second-largest city. STR ordinance not located publicly.

STR OrdinanceUnconfirmed
Population~140,000
Verify w/Planning
NoteMaverik Center

Practical note: Large diverse market, event venue demand. WVC tends to be permissive on business licensing generally — STR-friendly potential, but verify zoning treatment directly.

White City

Verify

Metro township under MSD. Subject to Salt Lake County STR ordinance.

GovernanceMSD
AppliesSLCo 5.19
Population~5,500
NoteAdjacent to Sandy

Framework: Salt Lake County Chapter 5.19 STR ordinance likely applies via MSD.

Unincorporated SLCo

Conditional

County has dedicated STR ordinance. Applies to all MSD areas plus unincorporated parcels.

Owner-OccPer Ch. 5.19
LicenseRequired
Code SectionCh. 5.19
Zoning Def.§ 19.04.547

Framework: Salt Lake County Code Title 5, Chapter 5.19 (Short-Term Rentals) governs unincorporated areas and is the default framework for MSD municipalities. Title 19 Zoning defines STR at § 19.04.547.

Pull the code: library.municode.com → Salt Lake County → Title 5 / Title 19.

§ Code of Ordinances Title 5 Ch. 5.19 · § 19.04.547
ii.

Utah County

25 jurisdictions · College towns and tech corridor

Provo

Conditional

BYU town with active enforcement. STRs allowed via CUP in limited zones, not in most residential.

Owner-OccBy zone
LicenseBiz + CUP
Active Listings~250
EnforcementSoftware-aided

Requirements: Business license required. Conditional use permit required in some zones. STR currently only allowed in zones where hotel/motel uses are permitted. City uses scanning software to compare online listings against occupancy database.

Demand: BYU events, graduation, conferences drive seasonal premium. The downtown converted church STR (15-unit, "Bell Tower" in old church) is a notable creative-use precedent.

Orem

Conditional

Allowed with business license, but neighborhood-level zoning restrictions and increased enforcement.

Owner-OccBy zone
LicenseRequired
ZoningRestricted
EnforcementIncreasing

Framework: Business license required for all STR operations. Specific neighborhoods restrict or prohibit STRs via zoning. Noise and parking ordinances enforced more strictly against STRs than other rentals.

UVU + tech corridor: Solid demand for short-stay accommodations near university and Silicon Slopes.

Saratoga Springs

Effectively Banned

City explicitly prohibits short-term rentals. No legal pathway.

STRsNot Allowed
ADU STRsNot Allowed
Code Section§ 19.20
Definition<30 days

City FAQ explicit: "Short-term rentals are not allowed in the City." Internal ADUs require owner-occupancy (50%+ ownership stake must reside on property) for any rental use, and STR is not a permitted use of ADUs.

§ Saratoga Springs LDC § 19.20 · Official City FAQs

Lehi

Verify

Major tech corridor city. Active STR listings, but no specific ordinance located.

STR OrdinanceUnconfirmed
Population~96,000
Active ListingsMany
Verify w/Planning

Practical note: Silicon Slopes adjacency drives business traveler demand. Many active Airbnb listings exist in Lehi — but operating in a permitted zone with proper licensing is critical. Verify zoning eligibility directly.

American Fork

Verify

Active STR market with no confirmed dedicated ordinance.

STR OrdinanceUnconfirmed
Population~38,000
Active ListingsYes
Verify w/Planning

Practical note: Gateway to American Fork Canyon, near Thanksgiving Point. Demand for both leisure and business travel. Verify city ordinance status before purchase.

Spanish Fork

Verify

Active rental activity, no confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~46,000
Active ListingsYes
Verify w/Planning

Practical note: Hobble Creek Canyon, Sundance access. Demand from outdoor recreation. Verify zoning posture before acting.

Springville

Verify

Active rental listings present. No confirmed dedicated STR ordinance located.

STR OrdinanceUnconfirmed
Population~36,000
Active ListingsYes
Verify w/Planning

Practical note: Hobble Creek Canyon access. Pet-friendly market with vacation rental demand. Verify with planning.

Pleasant Grove

Verify

Active listings, no confirmed dedicated STR framework.

STR OrdinanceUnconfirmed
Population~38,000
Active ListingsYes
Verify w/Planning

Practical note: Family-oriented suburb between Lehi and Provo. Existing Airbnb inventory suggests permissive baseline, but verify zoning.

Vineyard

Verify

Newest Utah County city. STR rules likely still developing.

STR OrdinanceUnconfirmed
Population~17,000
CharacterNew TOD
Verify w/Planning

Practical note: Highly planned community on Utah Lake with new construction. CC&Rs in new developments may restrict STR use.

Alpine

Verify

High-income foothill community. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~10,000
Median IncomeHigh
NoteLow-density

Practical note: Low-density residential character makes STR investor activity unusual. HOA presence common.

Highland

Verify

Family-residential foothill community. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~19,000
NoteResidential
Verify w/Planning

Practical note: Adjacent to American Fork Canyon. Generally low STR activity.

Cedar Hills

Verify

Small residential city. No confirmed STR pathway.

STR OrdinanceUnconfirmed
Population~10,000
NoteResidential
Verify w/Planning

Practical note: Adjacent to American Fork. Residential character. Verify with planning.

Lindon

Verify

Small commercial-mixed suburb. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~11,000
NoteCommercial corridor
Verify w/Planning

Practical note: Mixed commercial/residential. Verify zoning treatment of STR.

Mapleton

Verify

Small residential city. No confirmed STR pathway.

STR OrdinanceUnconfirmed
Population~12,000
NoteResidential
Verify w/Planning

Practical note: Adjacent to Springville. Quiet residential character.

Payson

Verify

Southern Utah County city. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~22,000
NoteLower price point
Verify w/Planning

Practical note: Affordable entry, Maple Mountain proximity. Lower-tier STR demand.

Salem

Verify

Small city. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~10,000
NoteSalem Pond
Verify w/Planning

Practical note: Mostly residential, limited STR demand outside Salem Pond area.

Santaquin

Verify

Small city at south end of valley. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~14,000
NoteRural-suburban
Verify w/Planning

Practical note: Small market with limited STR demand. Generally permissive small-city posture.

Eagle Mountain

Verify

Rapidly growing west-side city. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~58,000
NoteHeavy HOA
Verify w/Planning

Practical note: Rapid population growth, but HOA-heavy. CC&Rs likely prohibit STRs in most newer subdivisions. Sunset Flats (384-lot master plan) went Chapter 7 in 2022 — context for the development landscape.

Elk Ridge

Verify

Small foothills community. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~4,000
NoteRural-residential
Verify w/Planning

Practical note: Quiet residential, near Maple Mountain. Limited STR market.

Woodland Hills

Verify

Tiny upscale community. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~1,600
NoteLow-density
Verify w/Planning

Practical note: Very small, residential. Negligible STR market.

Cedar Fort

Verify

Rural town. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~430
NoteRural
Verify w/Town

Practical note: Negligible STR market.

Fairfield

Verify

Tiny rural town. Historic Camp Floyd. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~120
NoteTiny rural
Verify w/Town

Practical note: No meaningful STR market.

Genola

Verify

Small rural town. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~1,600
NoteRural
Verify w/Town

Practical note: Negligible STR demand.

Goshen

Verify

Rural town. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~990
NoteRural
Verify w/Town

Practical note: Negligible market.

Unincorporated Utah Co.

Verify

County has its own STR ordinance for unincorporated areas. Pull directly.

County Ord.Exists
AppliesOutside cities
DemandRecreation
Verify w/County

Framework: If property is outside any city's incorporated limits, Utah County's own STR ordinances apply. Verify before relying on this for a development play.

iii.

Davis County

15 jurisdictions · Lakefront and bedroom communities

Bountiful

Owner-Occupied

Allowed but ADU-only with owner-occupancy and neighbor-noticed public hearing.

Owner-OccRequired
ADU OnlyYes
Per Lot Cap1
Allowed ZonesR, RM, DN

Key restriction: § 14-14-128(D)(2) — "Short-term rentals are only allowed within approved Accessory Dwelling Units. It is unlawful to allow, construct, or reside in a short-term rental within an entire single-family dwelling, duplex, or multi-family residential dwelling or property."

Owner-occupancy: § 14-14-124(E)(6) — owner must occupy either the principal unit or ADU as permanent residence. LLC ownership does not satisfy this requirement.

Process: Public hearing before Administrative Committee with notice to property owners within 300 feet.

§ 14-14-127 (current) / 14-14-128 (former) · § 14-14-124 (ADU)

North Salt Lake

Owner-Occupied

Clear program but residency required. More flexible than Bountiful — not ADU-only.

Owner-OccRequired
Per Property1 STR
Max Stay30 days
LicenseLand Use + Biz

Standards: Land use permit + business license required. Primary dwelling must be owner-occupied. One additional off-street parking space per two bedrooms. Maximum rental period 30 days per stay.

ADU option: If renting an ADU as STR, a separate ADU land use permit is required on top of the STR permit.

Advantage over Bountiful: Not ADU-only — can rent part of primary residence (basement, room, portion).

§ NSL City Code · STR Regulations PDF

Layton

Effectively Banned

City doesn't regulate STRs but explicitly bans ADU STRs. Gray zone with real risk.

STR OrdinanceNone
ADU STRsBanned
Population~83,000
Largest Davis CityYes

City FAQ: "The City does not currently regulate short-term rentals." But also: "Short-term rental of the ADU is not permitted." This creates a gray zone for whole-home STRs in permitted zones.

Risk: Operating in a regulatory vacuum is risky — the city could enact rules at any time and apply them to existing operations. Verify directly before any deal.

Centerville

Verify

No confirmed STR ordinance located. Small bedroom community.

STR OrdinanceUnconfirmed
Population~17,000
NoteResidential
Verify w/Planning

Practical note: Between Bountiful and Farmington. Given neighboring cities have written ordinances, Centerville may be working on one.

Farmington

Verify

Station Park and Lagoon-adjacent. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~25,000
Demand DriverLagoon
Verify w/Planning

Practical note: Lagoon amusement park and Station Park retail center drive seasonal STR demand. County seat. Worth a direct planning call given demand profile.

Kaysville

Verify

No confirmed STR ordinance. Mid-county residential.

STR OrdinanceUnconfirmed
Population~33,000
NoteResidential
Verify w/Planning

Practical note: Family residential character. Verify with planning.

Clearfield

Verify

No confirmed STR ordinance. Hill AFB adjacent.

STR OrdinanceUnconfirmed
Population~32,000
DemandHill AFB visitors
Verify w/Planning

Practical note: Hill Air Force Base drives extended-stay and visiting-family STR demand. Worth pursuing if zoning is permissive.

Clinton

Verify

No confirmed STR ordinance. Small residential city.

STR OrdinanceUnconfirmed
Population~23,000
NoteResidential
Verify w/Planning

Practical note: West Davis residential, Hill AFB adjacent.

Syracuse

Verify

No confirmed STR ordinance. Antelope Island access.

STR OrdinanceUnconfirmed
Population~37,000
DemandAntelope Island
Verify w/Planning

Practical note: Gateway to Antelope Island State Park. Recreation-driven STR demand potential.

West Bountiful

Verify

No confirmed STR ordinance. Small mixed-use city.

STR OrdinanceUnconfirmed
Population~6,000
NoteIndustrial/residential
Verify w/Planning

Practical note: Mixed character — industrial corridor along Legacy + residential. Verify zoning.

Woods Cross

Verify

No confirmed STR ordinance. Small mixed-use city.

STR OrdinanceUnconfirmed
Population~12,000
NoteRefinery corridor
Verify w/Planning

Practical note: Refinery and industrial corridor. Limited STR appeal.

South Weber

Verify

No confirmed STR ordinance. Small foothill city.

STR OrdinanceUnconfirmed
Population~8,000
NoteResidential
Verify w/Planning

Practical note: Quiet residential, gateway to Snowbasin via I-84.

Fruit Heights

Verify

No confirmed STR ordinance. Foothill residential.

STR OrdinanceUnconfirmed
Population~6,000
NoteResidential
Verify w/Planning

Practical note: Mostly residential, between Kaysville and Layton. City has been working on general plan updates.

West Point

Verify

No confirmed STR ordinance. Small rural-residential.

STR OrdinanceUnconfirmed
Population~12,000
NoteRural-residential
Verify w/Planning

Practical note: West Davis residential. Limited STR demand.

Sunset

Verify

Small city near Hill AFB. No confirmed STR ordinance.

STR OrdinanceUnconfirmed
Population~5,500
NoteHill AFB adjacent
Verify w/Planning

Practical note: Small footprint, mostly residential.

Unincorporated Davis Co.

Verify

County collects 4.5% TRT on all STR stays as of July 2025. Local ordinance varies.

County TRT4.5% (Jul 2025)
County STR Ord.Verify
Authority59-12-301(1)(a)(ii)
Effective07/02/2025

Tax framework: Davis County imposed a Transient Room Tax of up to 4.5% on short-term rentals effective July 2, 2025 — applies countywide on top of state sales tax. Whatever city-level zoning applies, the tax applies.

For developers: The county TRT is a meaningful cost in your pro forma — budget it.

§ Davis Co. Ord. #2025-663 · Utah Code § 59-12-301(1)(a)(ii)
Strategic Notes

What the data actually says.

01

Owner-occupancy is the gate.

Across the three counties, the cities with the clearest STR ordinances mostly require the owner to live on the property. Sandy, Murray, Millcreek, South Salt Lake, Bountiful, North Salt Lake — all owner-occupied. The investor-only model is dead in those markets. The unlocked plays are West Jordan, Holladay, Cottonwood Heights, and Brighton.

02

West Jordan is the find.

Ord. 25-16 and 25-23 (April and July 2025) gave the city a permissive, low-cost STR framework with no residency requirement. $325 annual fee, 100-foot neighbor notice, on-site parking only. Combined with the metro location and ~120 active STRs already operating, this is the strongest investor pathway in the south valley. Verify zone eligibility first.

03

Holladay's 66-foot ROW rule is the filter.

Section 13.76.735(I) requires STR sites to front a street with at least 66 feet of right-of-way per the city's circulation map. That essentially limits legal STRs to collector and arterial streets — Wasatch Blvd, Holladay Blvd, 4500 South, Highland Dr. Most quiet cul-de-sac lots don't qualify. The scarcity creates an opportunity for anyone willing to do the ROW homework.

04

Cottonwood Heights is a condo play.

Of ~120 legal STRs in the city, ~90% sit in three condo communities: Canyon Racquet Club Condominiums and Oaks at Wasatch. Outside those, expect enforcement. This is the closest thing to a "turnkey market" in Salt Lake County — the comps are deep, the licensing is established, and the buyer pool understands the asset class.

05

Davis County is the weakest tier.

Of 15 Davis cities, only Bountiful and North Salt Lake have clear STR pathways, and both require owner-occupancy. Layton is a regulatory gray zone with an ADU-STR ban. Most other Davis cities have no written ordinance, which is itself a risk — the law could change with little notice and apply to existing operations.

06

HB 256 changed enforcement.

Until 2024, state law prevented cities from using an Airbnb listing as sole evidence of an illegal STR. HB 256 closed that loophole. Cities now have real enforcement teeth — Park City and Salt Lake City both use monitoring software to scan listings against their license databases. The era of "operate first, apologize later" is over.

07

HOA CC&Rs are the silent killer.

City zoning allows STRs in plenty of subdivisions where the HOA covenants prohibit them. In Utah, CC&Rs are enforceable in court regardless of municipal posture. Daybreak, Eagle Mountain master plans, most newer subdivisions in Herriman and Lehi — all carry restrictive language. Read the CC&Rs line by line before any STR-intended purchase.

08

Davis County's 4.5% TRT.

Effective July 2, 2025, Davis County imposes a Transient Room Tax up to 4.5% on all short-term rental stays. Stacks on top of state sales tax (4.85%) and any city-level transient tax. Budget for ~13-14% in total taxes when modeling Davis County STR yields.